Amagi Media Labs IPO

Company Overview

Amagi Media Labs is a leading advertising technology (AdTech) company focused on Connected TV (CTV) and digital video advertising. Founded in India and now operating globally, Amagi provides AI-driven advertising solutions that help brands reach audiences through smart TVs, OTT platforms, and digital streaming services.

The company works with content publishers, streaming platforms, and advertisers across North America, Europe, and Asia-Pacific. Amagi has positioned itself as a key player in the fast-growing CTV advertising ecosystem, benefiting from the global shift away from traditional television toward streaming-led consumption.

Key Highlights

• One of the fastest-growing global players in Connected TV advertising.

• Strong presence in the US market, which is the largest CTV advertising market globally.

• AI- and data-driven ad-tech platform enabling targeted and measurable advertising.

• Serves leading streaming platforms, content publishers, and global brands.

• Asset-light, scalable SaaS-based business model.

• Backed by reputed global investors and strong institutional support.

IPO Objective

• Expansion of global operations, especially in North America and Europe.

• Investment in product development, AI, and data analytics capabilities.

• Strengthening sales, marketing, and customer acquisition efforts.

• Potential strategic acquisitions to enhance technology and market reach.

• Working capital requirements and general corporate purposes.

• Providing partial exit to early investors, if applicable.

Financial Performance

(Detailed financials to be disclosed in DRHP)

• Strong revenue growth driven by increasing CTV ad spend globally.

• High gross margins due to software-led, asset-light business model.

• Growing share of recurring revenues from long-term publisher and advertiser contracts.

• Improving operating leverage as scale increases.

• Revenue largely dollar-denominated, benefiting from global exposure.

Company Strengths

• Leadership position in the high-growth Connected TV advertising segment.

• Proprietary AI-based technology platform with strong data capabilities.

• Global customer base with long-term relationships.

• Scalable and capital-efficient SaaS business model.

• Experienced management team with deep AdTech and media expertise.

• Strong brand credibility among streaming platforms and advertisers.

Industry Outlook

The global advertising industry is undergoing a structural shift toward Connected TV and digital video advertising as audiences move away from traditional cable TV. CTV ad spending is growing at a much faster pace than overall digital advertising, driven by smart TV adoption, OTT platforms, and data-driven targeting.

Emerging markets and international expansion further enhance growth opportunities. With its strong technology platform, global footprint, and early-mover advantage, Amagi Media Labs is well-positioned to benefit from long-term growth in the global AdTech and streaming advertising ecosystem.